ChannelAttribution

Markov model for online Multi-Channel Attribution

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Multi-channel attribution problem

Are you using a variety of online marketing channels to reach your customers? Do you want to know the degree each channel contributes to your marketing success?

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Markov Model

Markov model is a probabilistic model widely adopted to model changing systems. It is perfect to model customers journey though marketing channels. It is a scientific and objective way to calculate how your marketing channels contribute to your revenues.

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ChannelAttribution

ChannelAttribution is an open-source project which let you to estimate Markov model from customer journey data easily and quickly. Read our Whitepaper.

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Powered by C++

The core of ChannelAttribution is written in C++, to allow implementing high-performing algorithms.

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R-package

R-package ChannelAttribution can be downloaded from CRAN.

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Python library

Python library ChannelAttribution is available on PyPI repository.