The in-house marketing attribution solution

With over 200,000 downloads and counting, ChannelAttribution is the leading solution used by Data Scientists to build in-house data-driven attribution models.

For enterprises we created ChannelAttribution Pro, a streamlined suite of scalable and customizable models.

Try Channel Attribution Pro

Terminal

$ pip install --upgrade setuptools

$ pip install ChannelAttribution

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Trusted by Enterprises worldwide

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Is Channel Attribution Pro right for you?

  • You want to develop accurate, scalable models to measure the impact of marketing investments.
  • You don't want to use an expensive black box solutions which lacks transparency and cannot be customized to your needs.
  • You don't have time or lack expertise to build marketing measurement models from scratch.
  • You want guidance from expert Data Scientists who have years of experience in tackling marketing measurement problems.

Introducing Channel Attribution Pro

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Measure

Use our tried and tested models to accurately measure the impact of your marketing investments.

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Customize

Tune your models to the unique needs of your business model and data model.

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Scale

Run your models on massive data sets leveraging our efficient parallel processing algorithms.

Products Features

  • Multi-Touch Attribution - Model user touch points to understand marketing channel contribution.
  • Incrementality Measurement - Model incrementality to measure the impact of marketing experiments.
  • Marketing Mix Model - Model channel mix to understand contribution where user data is missing.
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Open Source Version
ChannelAttribution Pro
ModelsChannel Level Multi-Touch Attribution
Transaction Level Multi-Touch Attribution
Lift Experiment Measurement
Marketing Mixture model
Scalable Processing
SupportInstallation
Data cleaning and Exploration
Custom Visualization
Model deployment
OtherAccess to the Marketing Measurement Handbook
Provide input on the ChannelAttribution dev roadmap
Marketing Measurement Workshops
Senior Data Analyst, Get Your Guide

“ChannelAttribution Pro is a cornerstone of our marketing measurement strategy. The methodology came up from an intense collaboration with the ChannelAttribution team. As far as we know, it is an industry breakthrough.”

-Baptiste Amar

Senior Data Analyst, Get Your Guide

Marketing Technology Lead, Albelli

“We are using ChannelAttribution Pro to create automated reports on campaign level marketing performance. This already gives us a much better understanding of the performance of certain channels (for example Display and App Acquisition channels) than what we had with more simplistic (heuristic) attribution models.”

-Hampus Hansson

Marketing Technology Lead, Albelli

Principal Data Scientist, Cloudera

“By leveraging a data-driven attribution model we have eliminated the biases associated with traditional attribution mechanisms. We have been able to understand how various messages influence our potential customers and the variances by geography and revenue type.”

-James Kinley

Principal Data Scientist, Cloudera

Group Product Manager, Adobe Analytics

“Markov chains can be a pain to implement (especially at scale), but luckily for us, the “ChannelAttribution” R package written by Davide Altomare and David Loris makes this a lot easier.”

-Trevor Paulsen

Group Product Manager, Adobe Analytics