Multi-channel attribution problem
Are you using a variety of online marketing channels to reach your customers? Do you want to know the degree each channel contributes to your marketing success?
Markov model is a probabilistic model widely adopted to model changing systems. It is perfect to model customers journey though marketing channels. It is a scientific and objective way to calculate how your marketing channels contribute to your revenues.
ChannelAttribution is an open-source project which let you to estimate Markov model from customer journey data easily and quickly. Read our Whitepaper.
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The core of ChannelAttribution is written in C++, to allow implementing high-performing algorithms.
R-package ChannelAttribution can be downloaded from CRAN.
Python library ChannelAttribution is available on PyPI repository.